What is Fairtrade?
Fairtrade is a sustainability-focused movement aimed at improving the livelihoods, profitability and financial health of small producers and farm owners. Many coffee producers and farm owners are based in developing nations and third world countries, with their products bought and sold on a volatile global market. Therefore paying these farmers a fair wage with incentives for ecological practices is the best way to ensure environmental sustainability. Paying a Fairtrade premium also ensures that the benefits reach the consumer and the environment, and that the money & assistance reaches the farmer.
For farms and producers to receive Fairtrade Certification they must ensure their practices adhere to ethical standards including ecologically responsible farming, no child labour and acceptable working conditions for farm workers.
Many small farmers of coffee have lived and worked on their lands for decades and traditionally passed on sustainable farming and practices through generations, acting as the best stewards of the land. This stewardship also benefits the environment through the minimisation of chemicals and pesticides, and combating deforestation.
Why is Fairtrade coffee important?
Griffiths Bros. is committed to sourcing, roasting and providing Fairtrade and organic coffee to Australian consumers. Purchasing Fairtrade coffee leads to:
- Reduced poverty
- Absence of child labour
- Increased standards of living
- Fair wages and working conditions
- Ecologically responsible and ethically grown and traded coffee
- Contribution to environmental stewardship campaigns
- Forwarded community environmental and social initiatives
All Griffiths Fairtrade coffees are beans that are bought at a guaranteed premium, usually two to three times more than the highest market price for conventional coffee. We want to know that the passion, dedication and hard work that goes into growing Fairtrade coffees will result in fair wages and better living conditions for farmers providing high quality beans to Griffiths Bros.
Purchasing beans that are certified Fairtrade ensures that Griffiths gives back to communities in remote and third world countries. In 2013 alone, Griffiths Bros. contributed $2645.90 in premium to Fairtrade communities. This lead to supporting local communities & workers, investing in local community buildings, increased biodiversity and supporting environmental sustainability. Here at Griffiths Bros. we look forward to contributing increased amounts in 2015 and the many years to come.